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Reducing product returns on ecommerce sales

Product returns cause multiple problems

The overall return rate for computer and consumer electronics products can range from 3% to 15% of product sales (Source: TechSee).

  • Lost revenue as the sale is refunded
  • Expense of handling the return, either store return or delivery pick-up
  • Technician call-outs
  • Reputational damage and complaints
  • Increased environmental impact

We can reduce product returns on website sales by 20%.

Let’s talk about it

18% drop in NTF (no-trouble found) returns for a consumer goods company

Bespoke process to suit your product mix

We will recommend a process to suit the products you sell. For electronic and electrical goods, self-serve and assisted troubleshooting is especially important. For large, bulky items, triaging goodwill offers to save the sell is critical to keeping costs low. We can manage the end-to-end process (see diagram) or any one step.

Returns management process steps

01
Self-serve
troubleshooting
02
Capture visuals for damage
on arrival or set-up problems
03
Triage to relevant
support space
04
Save-the-sale
goodwill opportunity
05
Returns and
refunds management
06
Proactive customer
communications
07
Fraud
management
08
Complaints
management

How we reduce returns

We reduce returns by improving the customer journey and using technology to support agents make better decisions:

Streamlined customer journey

using videos, messaging and visual IVR to make it easy for customers to share visuals early in the process.

AI tools

to support contact centre colleagues on troubleshooting, goodwill triage and potential fraud.

AI-driven visual self-service

to help customers with set-up and use.

Proactive communications

on changes to delivery timeframes.

Contact centre support,

onshore, nearshore or offshore

Talk to us

To find out more about how we can help you reduce product returns or to discuss an initial assessment, get in touch.